The Business of Advertising: Logos, Brands and Cash
Monday, November 05, 2007 5:00 PM - 6:30 PM
at Robertson Hall, Ford Salon
Butler University, 4600 Sunset Avenue, Indianapolis, IN 46208

Special Venue Instructions: none
Nathan Dungan
Category:
Arts, Religion, Humanities
Event Format:
Discussion, Hands-on Activity, Lecture, Q & A Session
Audience:
Young adults (18-40)
Presenter(s):
Nathan Dungan

Event Description:

In 2005, U.S. companies spent more than $20 billion advertising to young people. But when you ask those same young people if they are influenced by advertising messages, their response is usually an emphatic “no.” Why are companies so interested in shaping the financial habits of today’s young people? Nathan Dungan offers insights on the motives behind the big-dollar ad campaigns and how to raise your and your child’s marketing IQs. Dungan, who is president and founder of Share Save Spend and author of Prodigal Sons and Material Girls: How Not to be Your Child’s ATM, helps individuals and families escape the grip of today’s consumerism. Admission is free. Presented by the Butler MBA Association Speaker Series, Butler University, and Spirit & Place.

 

Questions? Call 317-940-9842 or e-mail jbacone@butler.edu.

 

Nathan Dungan will also join Patty Stonesifer, CEO of the Bill & Melinda Gates Foundation, and Bernice Johnson Reagon, scholar, composer, and founder of Sweet Honey in the Rock, in the Spirit & Place Public Conversation on November 4 at Clowes Memorial Hall, Butler University.